I didn't want to take away from the other thread and Liz's situation, but I am interested in what your thoughts are on this.
Personally, from strictly a business standpoint, I think it's marketing genius in a struggling economy where surely law firms are trying to distinguish themselves. Even in Liz's XH's situation, he didn't have a lawyer so he called this law firm that he had seen commercials for that he felt would best represent him. Hook, line, and sinker for their marketing ploy.
And also ditto Lucky on the sentiment that I think it's good to have a firm that specializes in men's rights since women do benefit the majority of the time. Would everyone be so up in arms if it was switched around and there was a law firm that targeted serving women going through a divorce?
ETA: Obviously this is not the case in your situation, Liz, and I hope it wasn't taken that way.