I posted this in my blog but thought I'd share an update. I went to Starbucks on Monday and the girl puts a sticker on my coffee sleeve and says "bring the sleeve back in for a free tall coffee". So on Tuesday, I bring in the sleeve and order my $4 coffee drink. They proceed to put the same sleeve back on my drink. So Wednesday, I go into Starbucks again (I felt like I was cheating them so I walked in just in case they remembered my car:)). I order my $4 drink, hand them the sleeve and they used the same sleeve yet again! So every day this week, I've gone there and the same thing has happened. Can you believe it? $20 worth of free coffee for me this week - WOO HOO!
I wonder if I'm not part of some study. I can't help but feel like I'm cheating them but if they're going to allow it, why not? I think about whether they are testing a)My loyalty, b) If I'll keep the sleeve and reuse it c)The sturdiness of the sleeve, d)If it does take 30 days to form a habit - maybe I'll continue to go in and buy drinks after 40 days.
The sticker says that it's good until 9/2008. Am I going to continue to get free coffee through September? Holy Cow! The trick is to remember to remove the sleeve and put it in my purse each and every day.